To coincide with the launch of the MLB World Series, headwear giant New Era has launched their Major League Baseball Dugout campaign. As part of the campaign, New Era has transformed their London Soho flagship store into an authentic sideline dugout-inspired area, with a host of games and activities.

The brand recently released this clip, offering a look into the campaign’s launch, the unique set-up, and what it’s all about.

The MLB Dugout runs at the London flagship until Wednesday (November 7). Visit for more info.