Flüd x Above The Time Pantone watch

NYC-based watch/accessories brand, Flüd Watches, announced the upcoming release of their latest collaboration this week, a limited timepiece with lifestyle/athletic brand, Above The Rim (ATR).

The upcoming timepiece is an interpretation of FLüd’s classic Pantone silhouette, taking inspiration from ATR’s current campaign, “One City at a Time”, for its design. The watch features a cityscape and ATR logo printed on the dial, a minimalistic circular face, all of which is pieced together by a white band.

After a year of events hosted in Seattle, Los Angeles, Houston and Puerto Rico, and of course, NYC, the skylines of the cities inspired the aesthetics of the Flüd watch.

Flüd and Above The Time will celebrate the watch’s release next Wednesday (October 24) with an event at W.i.P (34 Vandam St., NY, New York). For more info, visit TheFLuDWay.com.