Jay-Z has his hand in everything… including cognac.

The hip-hop mogul officially launched the Bacardi-produced cognac, D’usse, back in May… and now, appears in a short commercial promoting the dark liquor expected to compete with Hennessy.

The brief one-minute clip features Hoav smoking a cigar in slow motion while reaching for his snifter of D’usse while gazing over the NYC skyline.

The commercial ends with a simple statement: “A bold new expression of cognac.” For more info, visit