D’usse: A Bold New Expression Of Cognac (w/ Jay-Z) (Commercial)

By Jay Casteel  |  10/15/2012

Jay-Z has his hand in everything... including cognac.

The hip-hop mogul officially launched the Bacardi-produced cognac, D'usse, back in May... and now, appears in a short commercial promoting the dark liquor expected to compete with Hennessy.

The brief one-minute clip features Hoav smoking a cigar in slow motion while reaching for his snifter of D'usse while gazing over the NYC skyline.

The commercial ends with a simple statement: "A bold new expression of cognac." For more info, visit Dusse.com.