Pharrell Williams is reviving his skate team ICECREAM from the mid-2000’s. A video, released on the brand’s official website, showcases their skills over an unreleased track by Pharrell, and introduces new team members: Andre Beverly, Emmet Duffy, Jamel Marshal, and Stephen Martinez.
“Growing up, you see it everywhere: kids with all the talent in the world, but with very few or no opportunities,” said Pharrell. “Well, these are those kids and we’re giving them that opportunity. They’ve got the skill. They’ve got the personality. They’ve got a real story and ICECREAM is the platform for them to show that. It’s gonna be a beautiful thing to watch them grow.”
You can also purchase ICECREAM Apparel online or in skate shops everywhere.