Inside Nike’s Newly Launched, Four-Story Chicago Concept Store

Nike Chicago Concept Store

Nike re-opened its Chicago flagship on Thursday (September 27), inviting local residents into a newly remodeled, expanded retail space with a multi-category store concept.

The newly opened store on Michigan Avenue hosts Nike’s largest retail basketball collection and the brand’s first fully dedicated digital hub. Special features include memorabilia exclusive to Chicago, including mascots and logos representing more than 40 local high schools and professional sports teams, exclusive Chicago Bears historical photos, a complete collection of Jordan footwear on display, and in-store photography featuring local Chicago runners and artwork celebrating Chicago neighborhoods. And, befitting of the city that the great two-time Olympian Michael Jordan played for during his 13 seasons with the Bulls, Nike Chicago will also be home to the world’s largest, premium selection of Jordan Brand footwear, apparel and equipment.

The new Chicago store is located at the same address (669 N. Michigan Avenue), but has an entirely new look, starting with the façade, as a more-than-50,000-square-foot, four-story retail destination.

In addition to carrying a massive assortment of men, women, and young athletes apparel, equipment and footwear, it also openly shows off Nike’s latest innovations (Nike+ Basketball, Nike+ Running, the Nike+ Fuelband and more), and a NIKEiD studio, which allows consumers to customize and personalize Nike products to their specifications, with the help of trained design consultants.

A grand opening was held with former Chicago White Sox player and multi-sport legend Bo Jackson, who helped open Nike’s original brand presence in the Chi in 1991, while the brand continues to hold football- and running-focused events over the next few weeks, including a complimentary Nike+ Run Club on Thursdays at 6:30 p.m., beginning Oct. 4, and Nike+ Training Club on Tuesdays at 6:30p.m., beginning Oct. 16.

The new Nike Chicago is the eighth Nike concept store of its kind in the U.S. Other Nike brand concepts include stores in Santa Monica, California.; Roosevelt Field in NYC; Scottsdale, Arizona; Mall Of America in Minnesota; Las Vegas, Nevada; North Park, Illionois, Portland, Oregon; and now Chicago in Illinois. Each is a premium, multi-category shopping experience with the continuation of the “Athletes Serving Athletes” concept–hiring and training retail employees with a passion for Nike and supporting the needs of sport-minded consumers.

For more information, follow Nike Chicago on Twitter @NikeChicago.

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