Adidas debuted a brand new TV spot for the adizero Ghost 2 this week, featuring Atlanta Hawks power forward Josh Smith.
In the clip, the NBA star talks about the pressure to perform, and shows how he uses the new Adidas sneaker to stay light and fast enough to overcome the weight of a city’s expectations. Filmed at Philips Arena and around the city of Atlanta, the spot showcases Josh’s explosive play as he drives to the basket for a dunk and rises above the heavy pressure to win.
Back for a sophomore season, the adizero Ghost 2 features a lightweight, supportive construction to lock the foot down during cuts and drives while keeping players light for fast breaks and speed to the basket. Taking learning from the adizero Crazy Light 2, the shoe has a new and more aerodynamic SPRINTWEB upper to provide lightweight stability and improved support while the SPRINTWEB’s mesh web layout offers maximum breathability and comfort to keep the foot cool.