The Soul Assassins crew is a loose collective of musicians, artists, and other affiliates that formed in the early 1990s. In 2012, the name is iconic… and also carries a clothing label, which recently released its new season.

The clothing arm has dropped the Fall 2012 collection, dubbed “Death Is Only The Beginning.” It features a slew of new graphic tees, a handful of crewnecks and zip-up hoodies, a pair of SA-branded socks, and a selection of snapbacks.

The Soul Assassins Fall 2012 collection is available now at select retailers, and online at