Basketball brand K1X recently released their coolest campaign thus far, entiteld “WHAT?”, where they fire off questions such as; “What is a home court if it has no roots?”, “What is a legend if he doesn’t brag and boast?”, “What is a nickname if is comes without props?”, “What is a title if you didn’t play the best?” and “What good is rivalry if it’s just for fun?”
Nada, nada, nada, not a damn thing. All these questions are how they shaped what is their Fall/Winter 2012 collection…. and here’s the video lookbook.
As always, this season the basketball/streetwear brand offers high quality, sports/casual wear in a variety of colors and great graphics, including two Biggie-inspired shirts. The collection contains hoodies, shorts, shirts, shoes, caps, blouses and jackets.