Streetwear label The Hundreds announced the upcoming release of their Fall 2012 collection this week, unveiling a peek into what’s to come via a newly released lookbook.
“Apocalypse now. As the end of days approaches, The Hundreds explores the idea of a catastrophic grand finale that absorbs the entire Fall 2012 collection of apparel, shoes and accessories,” founder Bobby Hundreds writes on his blog.
“Leading up to the final blowout, the colors dim, the raw crisp edges are washed and ground down to a heavily distressed presentation,” he continued. “The hues are fading to black, as the modern interpretation of Streetwear is deconstructed and takes a final bow into oblivion. And again, we experiment with all-over patterns, a call back to obvious Streetwear stylings, but expressed through camouflages and Native American prints. The curtain call draws up connotations of a primal breakdown, a military order and a digital unraveling, and that’s what you’ll find across both of our camo packages, Dip-Dye range and Mesa line.”
The lookbook showcases a range of new outerwear, from jackets to fleece, as well as denim, headwear, sneakers, and other accessories.
The Hundreds’ Fall 2012 collection drops August 2nd at the brand’s flagship locations (Santa Monica, CA; San Francisco; Los Angeles, NYC), and authorized retailers worldwide.