Nike Appoints Larry Miller President Of Jordan Brand For Second Time

Larry Miller of Jordan Brand

Nike, Inc. announced Monday (July 9) that the global brand has appointed veteran executive Larry Miller as the new President of Jordan Brand.

Under his new position, the 61-year-old will be responsible for driving the global growth for all aspects of the iconic brand.

It will be Miller’s second stint at the helm of Jordan, after holding the position from 1999-2006, before moving on to VP/General Manager of Nike Basketball, where he oversaw Jordan, Converse, and Nike Basketball products.Β He also recently left the Portland Trail Blazers, where he served as President as well.

“It’s great to have Larry return to the Jordan Brand at such an exciting time,” Michael Jordan, the brand’s namesake, said in a press release release. “He is a strong leader, knows our brand and understands how to accelerate the growth of a premium business.”

According to Portland’s Business Journal, Miller announced his resignation from the Blazers on Saturday (July 7), calling his time with the team “an incredible experience.”

At Nike, Miller will report directly to Trevor Edwards, the company’s vice president of global brand and category management; and replaces Keith Houlemard, who leaves Jordan to oversee Nike’s Olympic business as the brand’s global general manager.

The Jordan Brand is, alongside the Nike brand, among the world’s biggest basketball brands. In 2011, it increased wholesale revenue by 17 percent to $2.2 billion.

At the end of June, Nike controlled 92% of the U.S. basketball market, led by Jordan’s 56.5% share of the market.

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