As part of the marketing plan for the upcoming “MIB 3” film, Columbia Pictures teamed up with the NBA for some integrated TV spots. Here’s one of the most recent. In the funny clip, Will Smith finds out about alien existence within the NBA amongst the league’s superstars … and all of them are on the hunt for an NBA championship.
It’s definitely a creative way to promote both the NBA playoffs and the NBA. The playoffs are currently airing on TNT, and “MIB 3” hits theaters on May 25th.