Crooks & Castles began rolling out the first delivery of their Summer 2012 collection last week. In support of the new season, the streetwear brand chose longtime endorsee French Montana for a new campaign showing off the summer release.

The Bad Boy signee is featured in a newly released lookbook, sporting different looks via new Crooks headwear (snapbacks, fitteds), graphics tees, and even their new summer footwear.

Crooks & Castles’ Summer 2012 Collection is available now at their Sunset (Hollywood) and Hawaii flagships, and will hit their only shop next week. Visit CrooksNCastles.com for more info.