E-40 enlists his young son Droop-E and rising L.A. star Kendrick Lamar for the latest music video off his recently release LP, The Block Brochure: Welcome To The Soil 1,2 & 3.

Choosing the album cut, “Catch A Fade,” 40 hires APlus Filmz to make the visual a reality. In it, all three rappers perform inside a dark warehouse, while fighters knuckle up.

The Block Brochure: Welcome To The Soil 1, 2 & 3 is out now. If you haven’t yet, order your copy at Amazon.com.