For it’s official launch, Project Canvas held a shoe auction gala last Friday (May 11), featuring Project CANVAS shoes customized by renowned celebrities, artists and lifestyle brands at the Opera Gallery in downtown New York.
Designs by Mariah Carey w/ Crystal Icing, Ceelo w/Mikael Colombu, jeffstaple, Mr. Brainwash, Audemars Piguet, Kris Markovich, Lee Quinones, Swizz Beatz, Pepsi, Stevie Williams/DGK, Ellen DeGeneres, SpongeBob, Kevin Leong as well as select student designers from New Design High School were unveiled at the gala.
Some of the shoes arts on display were only available for bidding by the event attendees, including the Audemars Pieguet for Project Canvas shoe paired with their luxury Diver watch model, which sold for $21,000 to its highest bidder Nick Cannon.
The Mariah Carey w/Crystal Icing design was one of the highest stand alone shoes to be bid on, selling for $2,000, reportedly selling to BET Chairman Debra Lee.
Shoes by designers such as Swizz Beatz, Ceelo w/Mikael Columbu, Ellen DeGeneres and others will be available to the general public for a week-long auction online.
100% of the proceeds raised will be donated to Urban Arts Partnership, a non-profit organization that serves difficult-to-reach youth attending Title I schools in the New York City Department of Education public school system through art programs.
For more info, visit ProjectCanvasShoes.com.