Pharrell in i Am Other ad

Pharrell in i Am Other adPharrell Williams has been expanding his business portfolio outside of music for some time now. His latest venture being in the tech community.

According to Variety, he’s partnered with entertainment producer United Entertainment Group for the launch of “I Am Other” — a content-driven property that spotlights new musicians, filmmakers, designers, artists and innovators through online, mobile and retail channels, TV shows and films.

Both Pharrell and UEG say the platform emphasizes “championing the creative spirit” by providing opportunities that let consumers “establish their voice.”

I Am Other will produce and distribute content, but it will also tap into new commerce models like Gilt and Groupon that have proved successful while drawing on the social networking of Facebook and Twitter.

“It’s for people who think other,” Pharrell said. “The first installment (of I Am Other) is about delivering those experiences through products, excursions, anything that is tangible to a human that can make their life easier. A lot companies claim they can make the world better. We want to make lives easier and unlock what normally would seem impossible possible.”

Pharrell recently launched a video in support of the “i am OTHER” social media venture, featuring friends and endorsees like Leah Labelle, Buddy and Maxine Ashley.

Reports say it will debut this Fall. Stay tuned…