Swiss watchmaker SWATCH announced the winner of the ART RULES DESIGN CONTEST at their Art Rules Night in Los Angeles on Friday (May 11), revealing that Latvian designer and artist Marta Zarina-Gelze won the contest.
During last week’s SWATCH Art Rules Night at Royal/T Gallery in Culver City, California, an international jury chose Marta Zarina-Gelze’s design from over 1,300 entries submitted by artists and designers from 90 different countries. She won with her “Scream of Victory” design, which is aimed to embody the great joy of snowboarding and emotion of victory. It will be applied to the TTR Trophy and Swatch Tour Watch, which will be presented to the TTR World Snowboard Tour Champions at the conclusion of the 2012/13 season.
Her design focuses on capturing the sensation of winning, expressed by the TTR trophy recipient. The unique addition of asound dimension landed the design in first place, highlighting the excitement and raw enthusiasm of future 2012/13 TTR champions.
“Art and sports are important pillars at the heart of the Swatch brand identity,” says Swatch president Arlette-Elsa Emch, “The winning design highlights a very emotional moment in a striking and completely convincing way. We were so impressed by submissions this year, it was a very difficult decision.”
Above are photos of the evening, which featured legendary Swedish rapper ADL, as well as performances from LA-bred DJ Skee and Warren G.
Now in its third year, the SWATCH ART RULES DESIGNCONTEST has garnered massive awareness from artists and designers around the world. Entries are on display in the online gallery at ArtRules.Swatch.com.