DJ Drama creates a new ATL anthem for the first single off his upcoming, fourth LP, Quality Street Music. For it, he gets the city’s biggest stars — Jeezy, TIP, Luda and Future — for “We In This Bitch.”
Enlisting Benny Boom, the clip is shot in a studio with each artist performing their parts against multi-colored backdrops … which the director calls “Phenomenal.”
“We gonna do a classic, kinda ‘Flava in Ya Ear’ throwback video,” said Boom of Drama’s video. “We wanted to do something epic performance-wise. You got the best in ATL coming together all on one track, so we wanted to make sure that we did things phenomenally.”
At press time, Quality Street Music has no release date.