Bay Area newcomer LoveRance has been making noise over the past several months, thanks to his breakout single “UP!” and its remix alongside 50 Cent.

While in New York promoting his single, the rapper stopped by the ThisIs50.com offices for an interview with comedian/host Jack Thriller (@JackThriller), where he talks about his start, working with the G-Unit founder, and even explains where the idea for his song came from.

Also in the clip, LoveRance gives viewers a little about his background, and how he started as a local party promoter before finding success in hip-hop.

For more info on LoveRance, follow him on Twitter @LoveRance.