Singer Ne-Yo is branching out beyond music into other business endeavors — the latest being alcohol.
According to Guyism.com, the singer/songwriter has formed a long-term partnership with Malibu Rum for his own version of the alcoholic beverage, called Malibu Red.
The beverage is a mix of rum and tequila.
“A blend of smooth coconut rum and fiery silver tequila, Malibu Red will inspire taste buds worldwide and allow consumers, bartenders and the spirits industry at large to rethink the rum category — and brand partnerships,” a press release read.
Ne-Yo has billed Malibu Red as a “party in a bottle,” and says he’s been drinking the mixture long before he linked up with Malibu.
“Me and my team, we been drinking it for a little while,” the singer tells TheBoomBox.com. “We took it over to the people [at] Malibu. They allowed me to be chief creative officer of the whole situation.”
Malibu Red is set to drop later this month.
In addition to the Malibu partnership, Ne-Yo will expand his Francis Alargo hat line, which is currently sold at Saks 5th Ave. The line will begin rolling out flat caps, beanies and skullies, following the release of fedoras.