Adidas, the official outfitter of the NBA, unveiled Thursday (February 2) the new uniform and footwear assortment for the upcoming 61st NBA All-Star in Orlando.
The 2012 NBA All-Star uniforms were designed by Adidas and inspired by the 20th anniversary of the memorable 1992 NBA All-Star game, which was also held in Orlando. Inspired by the Sunshine State and the fun atmosphere of NBA All-Star weekend, the Adidas NBA All-Star basketball shoes feature bright orange coloring to pay homage to Orlando’s Orange County and the state’s famous oranges.
“NBA All-Star is an exciting event that combines sports, style and entertainment unlike any other in the world,” said Lawrence Norman, Adidas Vice President, Global Basketball. “NBA All-Star is the premier event to showcase Adidas’ court-to-street heritage on basketball’s biggest stage and bring it to fans around the world. We’ll also leverage the league’s best big man Dwight Howard throughout the weekend at events, appearances and on the Adidas Basketball Facebook page to bring the excitement to fans in Orlando and our global online community.”
The All-Star jerseys feature over-sized East and West All-Star block lettering, inspired by previous 1992 jerseys. The jackets and jerseys feature dip-dyed hardwood heather pattern inspired by the floor of the Orlando Arena where the game was held.
The tonal blue and red, and three stripes silver and gold accent coloring on the jerseys and short sides will make the uniforms stand out on court. The woven NBA All-Star shorts are inspired by board shorts and also feature a sublimated mesh pattern for high performance and breathability.
Replica NBA All-Star jerseys are available at retailers with a full range of All-Star apparel from Adidas for both men and women — including tees, track jackets and headwear. They will be on-sale at the NBA Store at Jam Session, the Orlando Magic Team Shop at Amway Center, the Adidas Store at Orlando Crossing and NBAStore.com.
Additionally, All-Stars Dwight Howard and Derrick Rose will wear the special orange colorway of their newest Adidas signature shoes during the game. Howard will sport the adiPower Howard 2, while Rose will rock the adizero Rose 2.5.
Adidas Originals will also release a special version of the AR2.0.
The adiZero Rose 2.5 is the fourth signature shoe for reigning NBA MVP. Weighing in at 11 ounces, it is the lightest signature basketball shoe he has ever worn. Inspired by the adizero Crazy Light, the upper features premium SPRINTFRAME and enlarged SPRINTWEB area to reduce weight, add support and allow maximum control. The GEOFIT memory foam collar provides optimum comfort and fit, especially with Derrick’s adizero Speed Wrap Ankle Brace.
Howard’s adiPower Howard 2 is built with the power and explosiveness to match the top NBA All-Star vote recipient — it’s also the lightest Howard signature shoe to date. It features a signature shattered glass graphic throughout the shoe as a nod to Dwight’s power and history of bringing down backboards, as well as ALIVE cushioning system providing optimum comfort for explosive play. His signature is featured on the heel, uniform number on the medial side, and a Superman-inspired tongue featuring his “dh” logo.
NBA All-Star Weekend goes down in Orlando, Florida on February 24 to the 26th. For more info, visit NBA.com.