Los Angeles’ Museum of Contemporary Art (MOCA) announced this week that it plans to launch an online video channel (via YouTube) in July.
It is to feature news and talk-show programming, among other art-focused shows.
According to the New York Times’ Arts Beat blog, MOCA TV will be the first contemporary-art channel to be included as part of YouTube’s new initiative to promote original content.
The museum’s preliminary plans are to shoot a documentary-style show about street artists; a weekly news roundup to be called the Art News Network; an “MTV Cribs”-style show that visits artists’ studios; an educational series called MOCA University; an art comedy series; and a show hosted by the antic video artist Ryan Trecartin, described as a “post-reality and talk show.”
“Contemporary art is the new international language, unifying leading creators across art, music, fashion, film and design,” the museum’s director, Jeffrey Deitch, told the Times.
“MOCA TV will be the ultimate digital extension of the museum, aggregating, curating and generating the strongest artistic content from around the world for a new global audience of people who are engaged in visually oriented culture.”
Stay tuned… and more info on MOCA, visit their official website at MOCA.org.