Lil Wayne recently debuted pieces from his new clothing brand Trukfit during the Long Beach edition of the 2012 Agenda fashion tradeshow last week. However, he didn’t offer any details himself.
On Thursday night (January 12), the hip-hop star threw a launch party of the new brand at El Privado inside Hotel Americano in New York City, during which he spoke about the Trukfit brand.
Wayne’s tagline for the brand is “Respect Few, Fear None.” He says the namee was inspired by his youth. As a youngster, the rapper would visit a truck with bootleg goods and purchase items from it.
“When a person could spot a fake, they’d be like ‘you got on the truck fit,’ ” he explained to MTV News. “So now, it’s cool to have on the Truckfit, ya dig?”
The rap star showed up to the event, rocking a pink Trukfit tee and matching fitted cap.
The skateboard-inspired apparel line is set to be released nationwide at Zumiez retailers and KarmaLoop.com very soon.
For more information, visit the official website at Trukfit.com.