Nike Basketball: Zoom Kobe VII Supreme ‘Adaptation’ Commercial

By Jay Casteel (@JayCasteel)  |  12/13/2011

With the NBA's opening day less than two weeks ago, Nike unleashes the new Nike Kobe VII ... and it's brand new commercial.

The Kobe VII System Supreme is a performance system allowing players to customize the shoe, switching ankle support and midfoot cushioning, based on their style of play, whether that's one that relies on speed or power.
In the new clip from Nike Basketball, dubbed "Adaptation," Kobe Bryant showcases how you play your game better with the simple switch of an insert -- from attacking strong to attacking fast.

"It's all being able to adapt," Kobe says to close out the commercial.

The kicks are set to retail December 22 at Nike and Nike iD stores.