Jay-Z made headlines last week, when his Rocawear clothing brand dropped a tee inspired by the “Occupy Wall Street” movement.
The tee, which reads “Occupy All Streets,” was a play on the title of the movement protesting corporate financial institutes. On it, the “W” in “Wall” is scratched out in red, and an “S” is added to the word “Street” with the same red.
While the tee itself was a topic of the discussion — because, according to a Rocawear rep, it was in support of the protest — “Occupy Wall Street” did not share in the proceeds from sales of the tee.
This angered protestors, and garnered backlash from critics.
“Jay-Z, as talented as he is, has the political sensibility of a hood rat and is a s******,” said Grim, described as one of the leaders of the Occupy movement by TMZ. “To attempt to profit off of the first important social moment of 50 years with an overpriced piece of cotton is an insult to the fight for economic civil rights known as #occupywallstreet.”
Following the controversy, Rocawear pulled the tee … but it was only temporarily.
The tee is now back on sale for $22. As of press time, the “Occupy All Streets” tee is on back-order, with orders set to ship a week after December 16th.
A label rep said, the tee isn’t “Occupy Wall Street” but “Occupy All Streets”, signifying “there is change to be made everywhere.”
Rocawear.com describes the tee as follows: “Drawing inspiration from the ‘Watch The Throne’ Concert Tour, this short sleeve tee features a ribbed crew neckline and a graphic text print saying ‘Occupy All Streets’ at front. A Rocawear logo sits at top back.”