Despite the loss of co-founder Jonas Bevacqua earlier this year, clothing brand LRG continues on. The brand is launching their upcoming 2011 Holiday collection, and recently gave a sneak peak via a new lookbook.

With the winter season upon us, the Cali-based brand headed to Big Bear, a Southern Cali getaway in the mountains known for snow and winter activities, for its Holiday lookbook shoot.

In the photos, musician Blu, artist Augor, LRG Snow team rider Justin Bennee and LRG skate team members Chico Brenes, Tommy Sandoval and Billy Marks, appear, wearing looks from the upcoming collection.

The LRG 2011 Holiday line is available now at LRG retailers and online.