The 2011 BET Hip Hop Awards aired on the network earlier this week … and one of the most talked about segments of the show was its cyphers, specifically, the Shady 2.0 installment featuring Slaughterhouse, Yelawolf, and Eminem.
One of Shady’s memorable freestyles was from Slaughterhouse’s Royce Da 5’9 who, for some reason, kept spewing the line, “Hi Rihanna.” Everyone heard that, even Rihanna, who responded via Twitter.
Why? In an appearance this week on BET’s “106 & Park,” the Detroit rap vet explained the meaning behind the bar.
“I seen [Rihanna] overseas,” Royce said. “Me and Em were performing at the V Festival. She was coming out to perform with us. She seen me and she came up to me. Like, I’m just a Detroit guy. Everybody is treating me like I’m famous now, but I still feel regular. She came up to me and told me that she likes one of my songs. So, I just felt like, ‘If you tell me that again, we go together.’ It has to happen.
“I express myself through my music,” he continued. “I just thought it was a line I was going to say. I didn’t know she was going to hear it or what, but I didn’t know it was going to become this.”
Speaking of the cypher, Royce also added that he and his crew has gotten nothing but great feedback from the Shady 2.0 session. According to him, they all felt proud.
“We’re getting a good response,” said Royce. “Everybody did their thing. We walked out of there feeling proud.”
In discussing lyricism, the rapper said it has become “cool” to be lyrical again, noting that sometimes lyricists get shunned for their focus on words. However, he says it’s great for fans and hip-hop.
“There was a time in hip-hop where it wasn’t cool to be lyrical,” he said. “I think it’s cool to be lyrical again. It’s actually cool to be lyrical. So, that opens up. It inspires the kids. It gives them a balance. It gives them an option.”
Following Royce’s collaborative LP with Eminem, titled Hell: The Sequel, he dropped his fourth solo LP, Success Is Certain, which he is currently promoting.
Additionally, he’s hard at work with his Slaughterhouse group, finalizing their Shady Records debut, set for early 2012. Royce told “106 & Park” that fans can expect a new Slaughterhouse single later this year.