Sour Patch Kids, the sour-coated soft candy developed in the late 1970s, just debuted a video for a strange collaboration … with Wu-Tang Clan veteran, Method Man.
The two just dropped an online music video for a song, titled “World Gone Sour (The Lost Kids),” in which Meth tells the story of what happens to Sour Patch Kids when they are lost or uneaten.
They are called “The Lost Kids” and they are forced to live their lives between couch cushions or sticky floorboards, growing increasingly sour and eventually take revenge by acting out against those nearest to them
“I’m excited to be collaborating with Sour Patch Kids and telling the story of how they’ve gone all wrong,” the rapper said. “I love the steps that the brand is taking to keep it real and interesting, the whole campaign, and letting Meth be Meth — brilliant.”
The video also introduces the plotline for the upcoming Sour Patch Kids video game, also called “World Gone Sour.”