East Oakland native, Kreayshawn (Kray-shawn), has set the Internet on fire ever since the release of her music video for a track called “Gucci Gucci” last month.
A bidding war erupted almost immediately, as the clip the spread, with majors clamouring to sign the young female rapper. Early rumors put her at Sony, for a rumored $1 million deal.
Well, it’s still unclear how much the deal is for, but Kreayshawn has officially signed with Columbia Records, a division of Sony.
With the deal now a wrap, the 21 year-old will officially release “Gucci Gucci” through via digital retailers on June 14th, and immediately hit the studio to begin her forthcoming full-length debut album, due later this year.
Released in mid-May, Kreayshawn’s song “Gucci Gucci” became an instant viral hit, garnering over 200,000 views within the first 48 hours and over 2 million views just two weeks later. Within days of its premiere on TheFADER.com, the song gained support from radio stations nationwide and publications worldwide.
Over cat meows, a deep warbling dubstep bassline, and eerie, whistling synths, Kreayshawn advocates individualism in lieu of brand name obsession. With a hook so catchy that even disbelievers hate themselves for loving it, Kreayshawn declares, “Gucci Gucci, Louis Louis, Fendi Fendi, Prada / the basic bitches wear that sh**, so I don’t even bother.”
The video features her wearing glittery, oversized pink mouse ears as a headband, and rapping in front of designer boutiques on Rodeo Drive in Beverly Hills with fellow White Girl Mob member, stylist and DJ L1L D3BB13.
Kreayshawn first popped up on the scene for directing videos for fellow Bay Area native Lil B, DB The General, and Soulja Boy.