On the heels of a stunning Game 1 Finals victory over the Dallas Mavericks on Tuesday night (May 31), NBA superstar Lebron James has announced the launch of a model luxury concept store in Miami, which is slated to open this fall.
The store, dubbed Unknwn, will carry a mixture of products — including apparel, footwear, printed materials and lifestyle accouterments.
A press release said the story will featured brands such as A.P.C., Original Fake and Nike.
According to USA Today, Lebron will own a financial stake in the retail space, alongside Emmy-winning producer Chris Julian, and other investors.
Further details were unknown at press time.
Updates will be released thtrough UnKnwn.com.