Rihanna gets serious in the latest clip from her Loud album. Rum pum pum pum is what Riri sings on the hook for the official music video for “Man Down.”
In the Anthony Mandler-directed clip, she tells the story of a sexually-abused woman, who can’t take it any more and guns down her attacker.
In the opening sequence, a long-haired Rihanna is seen shooting a man before flashing back to the prior morning, showing a series of events that culminates with a man being killed. From riding a bike through the slums, Rihanna eventually makes her way to a nightclub where she meets the wrong man. After they dance, he forces himself upon her. She resists his advances, but he doesn’t back down, leaving her in tears.
In the end, Rihanna gets the final word.