Basketball brand K1X has worked on some interesting projects lately, including the 4-E basketball design project, the footwear design co-op with German fashion designer Patrick Mohr, and the cinematic tribute to NYC basketball featuring Pete Rock and Red Cafe.
The demand for exclusive content and limited products was the driving force behind K1X’s newest drop, named K1Xclusive, a line consisting of strictly exclusive products for strictly exclusive accounts.
After helping bring introduce basketball to a lifestyle streetwear, now K1X hopes to looks to propel it to the high-end streetwear sector with K1Xclusive. Kicking off its Spring 2011 line is an apparel pack called Le Dünk, which proclaims dunking as a form of art.
This virgin K1Xclusive line consists of one crewneck, five tees and two caps, and was created in honor of the most memorable slam dunks in basketball history. The small prints on the back of the crewnecks and t-shirts tie into the specific date the dunk was performed. They also kept the line simple but smart, focusing on the action by stripping the design of all distractions, and putting the athlete’s iconic silhouette front and center.
All K1Xclusive products feature understated logo branding.
The Le Dünk Pack is now available at selected retailers, including Colette (Paris, France), Bottega Back Door (Bologna, Italy), Pool (Munich, Germany), Overkill (Berlin, Germany), FourTwoFour on Fairfax (L.A., USA) and on Kickz.com.