K1X stands out, but not as an outsider. As one of the leading basketball-lifestyle brands worldwide, K1X mixes European influences — like stencil based street-art and high fashion — with hoop culture’s finest delicacies.
Their Spring/Summer collection for 2011 is inspired by California. The entire lookbook and video are shot in Los Angeles, simple because they “liked getting some sun and having a road trip with good friends,” as indicated at the beginning of the video clip.
The new collection boasts a new collection of tees, varsity jackets, boardshorts, windbreakers, hoodies and sweats, tanktops, polos, and a whole lot more.
For more info, visit K1X.com.