Swizz Beatz loves to branch out beyond music. His most recent business move is a new sneaker line with Reebok.
The producer revealed the news in a tweet (@TheRealSwizzz) on Tuesday (November 16), in which he posted a picture of the first samples.
“THE samples came in Wheww SWIZZ & REEBOK are about to change the game 2011 stay tuned,” Swizzy wrote. “SWIZZ X REEBOK 2011 stay tuned!! THE WORLD IS READY 4 CHANGE SO HERE WE COME!!!!! REEBOK IZ BACK,” he later added in an all-caps tweet.
So far, it looks like the upcoming kicks Swizzy designed come in two colors ways. However, details about the release were unknown at press time.
Back in February, Swizzy told MTV that he plans to make moves in industries outside music — including films, art and clothing. He explained that he wants to expand his personal brand.
“This year, I’m just graduating the whole Swizz Beatz brand. I’m going more Kasseem Dean, which is my government [name],” he explained. “Kasseem Dean is the guy that travels all around the world, that deals with art, that does all the philanthropic work, that’s scoring movies, that’s doing clothes with major designers. All those things fall under the Kasseem Dean category.”
Swizz previously collaborated with french design house Christian Louboutin to create a line of flashy, gold-studded kicks for men.