Utah-based headphones company is taking things to the next level, and teaming up with some of the NBA’s youngest and brightest stars just in time for the kick-off of this year’s season.
The company, which focuses and markets premium headphones and other audio-enabled products, has inked an endorsement deal with five NBA stars who will lead a campaign promoting the , dubbing them “The Skullcandy Crew.”
The Skullcandy NBA team consists of: Kevin Durant and James Harden of the Oklahoma Thunder, Deron Williams of the Utah Jazz, the Chicago Bulls’ Derrick Rose and from the Philadelphia Sixers, Andre Iguodala.
“With teams in surf, skate, snow and several other action sports, it only made sense to broaden the Skullcandy Family to include NBA superstars, further cementing the bond between music and athletes,” the company said in a press release.
Throughout the campaign, Skullcandy will be actively supporting charity events with exclusive access to behind-the-scenes action starring the NBA crew.
“Whether it’s taking over the Skullcandy Twitter account, hanging backstage at concerts, or dropping beats with the Roc Nation family, the Skullcandy Crew will give you the courtside view into the life of some real ballers,” said the company.
For more info, visit SkullCandy.com/NBA-Crew/.
Skullcandy also boasts exclusive partnerships with Jay-Z’s label Roc Nation, DJ Mix Master Mike, Snoop Dogg, and the Hard Rock Hotel & Casino in Las Vegas.