Apparently, rapper Rick Ross was enlisted by Nike for some sort of commercial, which recently surfaced on Youtube.

In the clip, the Miami rapper visits his local diamond dealer jeweler in the new “Nike: Boom” commercial, which features him strolling into a jewelry store to pick up a new customized piece. With a smile, the man behind the counter slides Ross a box, which he opens and exclaims “Boom!” before cutting to athletes repeating the buzzword.

Then, before the 18-second clip ends, you see a gold, silver, and black diamond-encrusted pendant of Ross wearing a pendant of his face … followed once again by Ross and his chain shouting “BOOM!”