2010 A3C logoA3C announced this week, their sixth annual Hip-Hop Festival — the three-day, two-night event going down in Atlanta, Georgia in early October.

The event will kick off on October 7 and continue until Saturday, October 9th. It will be centered around legendary music complex The Masquerade in the ATL, and will feature headline performances from artists including Erik Sermon and DJ Scratch, Camp Lo, Rhymefest, and more, including a number of A-list artists still to be announced.

Others on board include Emilio Rojas, The Artifacts’ El Da Sensei, Diamond District, Da Beatminerz, and Big Sean, among others.

Building upon the success of last year’s festival and in years prior, A3C will use the 2010 festival to provide their first ever outdoor showcase — creating a block-party experience for festival goers, while also providing a centralized location that will allow for the expansion of the festival’s educational component, including equipment demonstrations and panel discussions.

2009 Panels included discussions of “Women In Hip-Hop,” as well as a lecture from Professor Griff of Public Enemy, and 2010 looks to boast much of the same in education and entertainment.

The Masquerade music complex will enable these improvements, while providing access to a number of venues within walking distance, as well as increased overall festival capacity across multiple stages and venues.

“The multi-level Masquerade not only offers three, perfect-sized listening rooms for various A3C day and evening content, but also has a vast outdoor concert lawn for which A3C has planned a number of events to capitalize on Atlanta’s amazing fall weather,” explains A3C Festival founder Brian Knott

Most recently, A3C has announced two new showcases — one curated by 2dopeboyz.com and another Quality Control Marketing.

The Quality Control showcase, hosted by Lyrics Born, will take place Friday, October 8th and feature Bay Area artists Mistah FAB, The Jacka, Crowne Royale (Buff1 and DJ Rhettmatic), Erk Tha Jerk, DaVinci, Moe Green, Truthlive, J. Pinder, and Illmaculate.

The 2dopeboyz.com showcase will be on the festival’s final day, Saturday, October 9th and feature headliner CunninLynguists along with performances from 1982 (Statik Selektah and Termanology), Reks, PackFM, Sha Stimuli, Playboy Tre, Lessondary, Hollyweerd, Sean Faylon, Aleon Craft, Soul Khan, and Torae. 2dopeboyz.com co-founder, Meka, will provide additional music for the showcase.

More announcement for the event will be revealed in the coming weeks — including information on showcases, panels, workshops, and artist updates.

For more information, visit A3CFestival.com.

Also, check out founder Brian Knott discuss the origins of A3C and where he thinks it is headed during a sit-down interview with Atlanta’s Creative Loafing: