As reported earlier this week, Snoop Dogg has teamed up with 7-Eleven, Inc. as the fourth designer in their charitable “Coffee Cup With A Cause” program, with proceeds benefiting his youth football league.

As a part of the program, a custom Snoop signature cup was created and placed in participating 7-Eleven stores, in support of his Snoop Youth Football League (SYFL) — with the chain guaranteeing a $250,000 minimum donation to SYFL.

In this clip, Snoop Dogg introduces his 7-Eleven “Cup With A Cause” at a selected 7-Eleven store in Hollywood, California.

The Snoop cups are on sale from September 1 through October 18 or while supplies last.