With his first starring role coming Friday (September 3) in the new Robert Rodriguez film Machete, Danny Trejo has been making his rounds. Recently, he’s been riding with the boys over at SA Studios, who were commissioned by Twentieth Century Fox to produce a series of viral videos promoting the film.

In this new clip, renowned photo/videographer Estevan Oriol directs a second lifestyle video in the series, revisiting Danny Trejo’s neighborhood where he grew up and interacts with fans at car shows in East LA., all while telling the camera about how he trips on his fame and why Machete has kicked it up a notch.

Machete hits theaters Friday, September 3rd. Visit VivaMachete.com for more info.