Common has joined forced with Diesel’s Only The Brave fragrance to help introduce some of the fresh faces of hip-hop’s new generation: Nipsey Hussle, Big Sean, Vado, and Donnis.
The rapper/actor partnered with the company to create “Diesel Presents…Only The Brave,” a unique, one-of-a-kind video series following the lives and back stories of artists who represent the definition of bravery.
Inspired by visionary artists, icons and rebels, the Only The Brave fragrance (Diesel-Parfums.com) “is for men who take a stand and control their own destiny, seizing opportunities and making a difference,” the company says. “The scent represents the qualities of the brave, symbolized by a fist that tells several stories: facing forward, the fist evokes power and energy; upright, it stands for self-affirmation; raised, it signifies victory, success and engagement.”
The the video series, they will take fans from Los Angeles to Detroit, Harlem to Atlanta with rappers Nipsey Hussle, Big Sean, Vado, and Donnis, who bring the camera lens into their lives and cast light on the personal stories, challenges, and people that have made them the men they are today.
Beginning in late August, the video series will chronicle the chosen four, leading up to a VIP concert event in New York City on October 12th where they will collectively share the stage with Common for the first time (to be aired on MTV 2).