Following a very long stint with Interscope, 50 Cent’s G-Unit Records has found a new home with EMI, who has entered into an exclusive agreement with the imprint to distribute and promote releases for the G-Unit roster.
The first project on deck is Lloyd Banks’ third solo album, H.F.M. 2 (Hunger For More 2), which is set to drop November 23rd, following by Tony Yayo’s as-yet-untitled sophomore album, scheduled for early 2011.
“It’s refreshing to see the EMI staff excited about my project, they have the passion and energy I haven’t seen in while,” said Banks of the new deal.
“The EMI staff is creative and willing to think outside the box. They are fans of my music and career,” added Yayo. “I’m looking forward to marketing and promoting my upcoming album with them.”
So far, Banks’ upcoming album will include the smash single “Beamer, Benz, or Bentley,” which to date has generated sales of more than 500,000 downloads, making it one of the biggest tracks of the year. The next single will be “Any Girl,” which EMI will begin promoting this month.
As for Yayo, his album includes the single, “Pass the Patron” featuring 50-Cent.
“We are delighted to join forces with G-Unit and artists who are truly marquee names in hip-hop,” said Mike Harris, executive Vice President/General Manager for EMI Label Services and Caroline Distribution. “G-Unit is a huge force. Lloyd Banks knows how to deliver a lyrical punch and his single has already generated huge anticipation for the album. Tony Yayo is a totally unique talent, and ‘Pass the Patron’ already has the hip-hop world buzzing about his album coming out next year.”
G-Unit is the latest in a growing number of third party labels and artists to ink deals with EMI Label Services. According to a press release, EMI’s unique approach gives independent artists and labels creative freedom along with access to the expertise, marketing and promotional muscle of a major label.