Ice Cube is back with the latest music video off his upcoming I Am The West LP. This is for the controversial “Drink The Kool-Aid,” where Cube goes for black-n-white look with splashes of color — red in the Kool-Aid, purple in his tee and yellow.

The veteran rapper rocks a purple Mr. Kool-Aid T-Shirt while journeying through the Wild Wild West.

I Am The West drops September 28th.