Bay Area-based indie label, SMC Recordings, has just signed former Jive Records act, The Pack, and plans to drop their label debut Wolfpack Party later this year.
The Berkeley, California group rose to fame in 2006 with their trendsetting hit single, “Vans,” which took over airwaves and was even named #5 on the Rolling Stone’s Top 50 songs list for that year.
The single has sold 300,000 copies to date.
The group — comprised of members Lil Uno, Young L, Lil B and Stunnaman — were originally discovered by hip-hop legend Too Short, who signed them to Jive Records. They released an album and an EP with the label, quickly achieving a large following for their unique and edgy sound, all created by in-house producer and group member Young L.
“I tried signing The Pack when ‘Vans’ broke, but how could I compete with Too Short?” recalls SMC Recording’s Chief Operating Officer, Will Bronson.
“The Pack has always been ahead of the curve and with this new album, the songs are stellar and they’ve truly evolved into stars. We’ve got so much in store for these guys its incredible.”
Wolfpack Party will once again feature production by Young L, with additional help from hit making newcomers The Cataracs.
“The Pack is a great fit for our label, as we have proven success with these niche groups of hip-hop artists. With their crossover appeal and a sound that stays one step ahead of the trends, they add incredible depth and prestige to our roster,” said SMC CEO Ralph Tashjian.
The Pack is currently putting the finising touches to their SMC debut and preparing for their Summer tour. Their “Wolfpack Party 2010” single and ringtone are available now.