Although Jimmy Iovine already has a nice thing going with Dr. Dre, in regarding to the Beats By Dre headphones line, he’s teamed up with another musical icon, Mary J. Blige, for a line of premium sunglasses.
Blige, along with Iovine, have teamed up with Orange 21 Inc. for a signature line of sunglasses called Melodies by MJB.
“To reach out beyond music, an artist has to become involved with something they’re already associated with and truly feel passionate about and not just stick their name on someone else’s product,” said Iovine of the upcoming sunglasses line. “As her fans know, Mary loves fashion and she especially loves sunglasses, making Melodies by MJB a natural fit for her.”
According to MarketWatch.com, the first of the Melodies by MJB collection will feature four styles with a total of 20 color options. Each unique style will represent a specific facet of Blige’s life.
The shades will debut this fall. Select retail partners will be announced in the near future.
“We are incredibly excited to work with someone such as Mary who has such phenomenal influence in all aspects of the entertainment world,” said Stone Douglass, CEO of Orange 21. “However, the most exciting element is how much Mary loves eyewear and how committed she is to driving her new brand.”
A second, more extensive, collection for Melodies by MJB will launch in Spring 2011.