2K Sports, in collaboration with Duck Down Music, announced the winners of its soundtrack contest they launched earlier this year for the upcoming title, NBA 2K11.
After more than several hundred thousand votes were cast, Bay Root Productions, a collective from San Antonio, TX, was selected as the top producer and Yung Automatik from Aurora, IL was chosen as the best MC for the track “Go Hard or Go Home”. Both will have the opportunity to be featured on the upcoming game’s soundtrack.
“2K Sports is known for soundtracks that raise the bar in creativity, while complementing the different sports titles we develop,” said Jason Argent, vice president of marketing, 2K Sports. “By partnering with Duck Down Music to attract the best aspiring producers and MCs to create unique and original music for NBA 2K11, fans of the franchise will once again have a soundtrack that matches the quality of the acclaimed gameplay.”
The NBA 2K11 contest was rolled out in two phases. The first phase was the Producer Contest, which launched on March 8, 2010, and challenged producers to create one sample-free instrumental, resulting in more than 500 submissions within a two-week window. Duck Down Music and representatives from 2K Sports then selected the top ten instrumentals later that month with the overall winner being voted on by the general public over at DuckDown.com.
Bay Root Productions received 47% of more than 200,000 votes that were cast during the voting period.
The second phase was the MC Contest. Beginning in early April, MCs had four weeks to submit one clean song using Bay Root’s winning instrumental track. The top ten songs were determined by Duck Down Music and 2K Sports earlier this month, and posted on XXLMag.com for fans to hear the submissions.
Together, the grand prize winners will have the opportunity for their song to be placed on the music soundtrack for NBA 2K11 and become the featured track in NBA 2K11’s upcoming NBA Finals TV Spot that will air during the first week of June 2010.
Additionally, the winners will receive an all-expense-paid trip to New York City, where they will have the special opportunity to perform the song live at Duck Down’s CMJ Showcase in October 2010.
For a full recap of the rules and regulations, and to hear the final 10 tracks selected, including the grand prize winners, visit DuckDown.com/NBA2K11.
For more information on 2K Sports, visit 2KSports.com.