Playboy Launches 3D Centerfold in June Issue

By Allen Starbury  |  05/12/2010

Playboy in 3DIt's almost guaranteed that male Playboy readers have thought that it was be cool if the centerfold of the issue they are reading would just jump out of the pages of the magazine.

Well, the long-running magazine is making that happen ... sort of.

According to the Associated Press, Playboy's June issue comes bundled with a pair of 3D glasses, and if you look closely, at first glance, at the mag's centerfold, she's very blurry. But, when you put on the glasses, you get a whole different perspective.

"What would people most like to see in 3-D?" Playboy founder Hugh Hefner asked the AP. "Probably a naked lady."

Hefner told the news service that he hopes the new aspect of the mag will help boost sales, the same way it did for blockbuster films like "Avatar" and "How to Train Your Dragon."

Still, he admits, he doesn't quite get what all the fuss is about.

"I'm not a huge enthusiast of 3D," he said. "I leave real life to go to the movies and 2D is fine with me."

The mag's editorial director, Jimmy Jellinek, says with the decline of print magazines, it's a must to "create newsstand events". One is this new 3D concept. A few months ago, they did it with Marge Simpson as that month's centerfolk.

According to AP figures, Playboy's circulation has steadily declined over the past few years from 3.15 in 2006 to 1.5 million today.

Hefner also revealed that he originally wanted to launch his magazine in the 1950s with 3D, but after he realized how much the glasses would cost to bundle with the mag, he decided not to.

If you notice in the picture, the words "True Blood" are printed on them. That's because HBO teamed up with Playboy for the 3D shades, hoping it will help promote their original series "True Blood."