RomeoRomeo Miller, son of Master P, has been named the national spokesperson for non-profit organization It’s Time Kids, who is launching a program to encourage kids to stay fit and smart at the same time.

The actor/student-athlete will help the organization kick off the “It’s Time to Fatten Our Brain’s Not Our Bodies” tour across America.

“Making Romeo Miller our national spokesperson is the perfect fit. He’s a superstar entertainer, college student and athlete who loves education and kids,” said Lisa Stewart, national rep for It’s Time Kids.

“He’s also one of 2010’s Top 5 Sexiest Man in the World. With all of this going on, Romeo takes time out of his busy schedule to exercise regularly and eat right, so that he can maintain his healthy and fit physique,” Stewart added. “He’s a great example of hard work pays off.’ ”

In support of First Lady Michelle Obama’s fight against child obesity, Romeo — along with his father Master P, his sister Cymphonique, and The College Boyys, among others — have joined forces to launch a national school tour, as a part of It’s Time Kids campaign, which will include a kid-friendly educational outreach program to address the benefits of leading a healthy lifestyle.

It’s Time Kids will kick off its school tour in Southern California on Friday, April 23rd at 61st Street Elementary School, located at 6020 South Figueroa Street, in Los Angeles.

“It is an honor and privilege for me to be the national spokesperson for It’s Time Kids. This organization’s purpose is to build a society that helps to motivate our young people to aspire for greatness, by being fit and healthy through education, entertainment and music,” said Romeo. “The school tour is committed to educating the community on healthy eating and the benefits of physical activity to reduce obesity, especially childhood obesity”.

“According to the Centers for Disease Control and Prevention, 67 percent of adults are overweight or obese and the epidemic is being spread to our younger generation,” Romeo’s father, P. Miller, explains. “In 2001, the American Academy of Child and Adolescent Psychiatry estimated that between 16 and 33 percent of children and adolescents were obese. With the number of people who are overweight or obese increasing in America, educating the youth and our families on the importance of maintaining healthy eating habits and a physically active lifestyle is crucial in reducing those numbers. This is why my family has decided to make an effort to support First Lady Obama in this fight.”

It’s Time Kids is an Urban Born program to get inner-city youth on the right track mentally and physically. Their motto is “Fatten our brains and not our bodies.” Their focus is the three E’s: educate, eat right and exercise.

The tour has teamed up with Action for Healthy Kids, a leading non-profit organization and the largest volunteer network fighting childhood obesity. Also on board is the KBK Foundation, a non-profit that focus on inner city youth nutrition, health, academic, and entrepreneurship.

For more info about the organizations, and upcoming tour, visit