The U.S. government is putting a lot of dough behind their advertising campaign to push the 2010 Census, and have enlisted Ludacris to help spread the word, via a campaign dubbed “Luda on the Block.”
According to a press release, the rapper (real name: Christopher Bridges) is set to visit five cities next month where he’ll explain the importance of taking the time to fill out the Census questionnaire, which is said to ensure that communities receive part of a $400B allotment every year, of federal support.
The money will be used to maintain bridges, tunnels and public works, emergency services, schools, and job training using Census numbers that stand for ten years.
“I look at our communities now and I see many empty lots, closed clinics, dilapidated schools and an overall breakdown of social services for the poor and elderly,” said Ludacris. “Today is a day for change. I plan to knock on doors in various neighborhoods around this country to try and dispel any myths about the Census. It’s important that we all stand up and be counted so we can help create potential financial opportunities for our dying communities.”
DraftFCB, NY, the lead agency for the 2010 Census Communications Campaign, has enlisted Globalhue advertising agency (GH), along with production and digital marketer RC-CP, and Disturbing the Peace Records (DTP), to effectively reach the vast nationalities representing the black Diaspora; including the AA, African, Caribbean and Haitian audiences.
To create awareness and motivate those elusive individuals, they will run the “Viral/Ludacris Webisode” campaign from March through April.
The outreach includes radio broadcast media, a tour, and a national viral webisode campaign featuring Ludacris.
The 2010 Census “Luda on the Block” radio and home visit tour will hit Dallas (3/19), New Orleans (3/23), NYC (4/5), Washington DC (4/6) and Atlanta (4/9).
Ludacris fans have the opportunity to log on to participating radio station websites and write how their neighborhoods could benefit from 2010 Census funding. Some of these fans will be given a chance to meet and discuss the 2010 Census with him in person.