Grammy Award winning artists The Roots teamed up with co-host John Legend during Grammy Weekend in Hollywood, along with an all-star cast of musicians for their 6th annual Roots Jam Sessions.
Living up to its reputation, the night featured impromptu musical sets with combination of talent from every musical genre in order to celebrate the launch of environmental coalition Green Music Group and the newly re-launched Vibe magazine and VIBE Lifestyle Network.
The 2010 Jam was once again the place to be the night before the Grammys with attendees including The Jonas Brothers, Common, Slash, Ryan Philippe, Elizabeth Banks, Nick Swardson, Jason Biggs, Sean Paul, Asher Roth, Mena Suvari, Kelsey Grammar, George Lopez, Macy Gray, and Grammy-Nominee for Best new Artist: Keri Hilson, and performances by The Legendary Roots Crew with Estelle, Mos Def, Jay Electronica, Mack Maine, Scott Storch, Shanell, DWoods, Ledisi, Bilal, Foreign Exchange, Crystal Antlers, Linkin Park’s Mike Shinoda and John Legend.
As in year’s past, the diversely eclectic invite-only crowd shared similar opinions on the non-stop jam.
Joe Jonas tweeted: “Just watched @questlove and the roots crew with @johnlegend rock it out tonight!!” while Slash wrote: “Watching the Roots…f&$%ing amazing!”
The Roots Jam Session is produced by Kevin Seldon of Keldof and Tina Farris of TF Tours and 2010 title partners included Converse, Guitar Hero 5, Okayplayer, and DJ Hero, as well as the generous support of Klipsch, Color Service, and Audi.
As always however, the night was not just about music — anchored in social awareness, the annual live experience also celebrated the launch of Green Music Group (GMG), a large-scale, environmental coalition of musicians from Dave Matthews Band and Sheryl Crow to Maroon 5 and The Roots … all using their collective power to bring about widespread environmental change within the music industry and around the globe.
Artists were invited to sign limited edition, numbered 6th annual RJS Concert Posters to be auctioned off with 100% of proceeds benefiting GMG.
“With its theme of Renewal, the 6th annual Roots Jam Session was the perfect partner for our re-launch,” said Chris Smith, President of Vibe Lifestyle Network. “Both Vibe and The Roots share a great love and respect of music, musicians and fans.”
Vibe Magazine and Vibe.com successfully returned to the music industry December 2009.
For exclusive RJS interviews, visit Vibe.com/Roots-Jam-Session.