Fresh off the release of his third solo album, Shock Value II, producer Timbaland is changing his tune … or rather the genre of music he’ll continue to make.
In a recent interview with MTV, the super-producer is saying that he’s done with making hip-hop music, explaining that his core-audience watches “Desperate Housewives.”
“I was done with hip-hop a long time ago,” Timbaland explained. “Once my generation left, I left. I do it, but there’s nobody from my generation besides Jay who’s doing it. I look at Lil Wayne as being from my generation. Some people are still acceptable. Kanye is acceptable from my generation.
“After my last album, I know where my bread and butter is at,” he continued. “I know 75 percent [of the people who buy my album] are women who love Timbaland and most are the women who watch ‘Desperate Housewives’ and all those others. I did this research. It’s the women who watch ‘Sex and the City,’ ‘Desperate Housewives’ — all the real go-to-the-bar women like Timbaland, and mostly European women. It lets me know that my fanbase is mostly women and they are from all cultures. So it’s not a person who loves mostly hip-hop. It’s a person who loves everything besides hip-hop.”
It seems he’s already begun the transition too. On Shock Value II, he moved toward a more pop-sounding album, enlisting pop stars such as Justin Timberlake, Katy Perry, Nelly Furtado, and Miley Cyrus, rather than huge hip-hop stars.
Despite the change of direction, the sequel hasn’t sold as well as the original, which hit platinum sales and topped the charts around the world. But, what album does these days anyway?
Timbo is aware of this very fact too. He actually tells MTV he’s tired of the politics of the music biz and has become less concerned over album sales. In fact, he may give away the next installment of Shock Value for free.
“If this album does as semi-well as the last one, I’m done,” Timbaland said. “I’m not going through the stress no more. I will do it for my fans and give it away for free.”