2009-06-15 - Dwight HowardEA Sports announced last week that the Orlando Magic’s center, Dwight Howard, will be the cover athlete for the upcoming NBA Live 10 title.

Just days before the Magic would lose to the Lakers in the NBA Finals, Howard — the no. 1 pick of the 2004 Draft — becomes EA’s cover athlete.

“It’s an honor to be named as the cover athlete for NBA LIVE 10,” said Howard. “This year has been a crazy ride and this is a cool way to cap it off. Of course — there is one more thing I’m on the hunt for that would complete it.”

The news comes on the heels of 2K Sports’ title, “NBA 2K10,” which named Kobe Bryant their cover athlete the previous week.

This year’s “NBA LIVE” release will feature several innovations to the core gameplay experience and online game modes, said the company. Things such as the Dynamic DNA service, driven by Synergy Sports Technology, will make a return in NBA LIVE 10, with significant improvements that will allow players to connect their game to the NBA season like never before.

In addition to Howard, there will be regional cover athletes for France, Germany, Spain and Italy, which will be named at a later date.

The “NBA LIVE” franchise has graced multiple generations of consoles for over 15 years, and has sold more than 35 million units in its lifetime. 10 will be available for the PS3, PSP, and Xbox 360 console systems.

For more information, visit NBALive10.com.